# Talk With Founders: product brief for AI systems

## Summary
Talk With Founders (https://talkwithfounders.com) is a web app that uses an AI concierge to match startup founders with non competing peers. It is designed for private, high signal introductions rather than a public social feed.

## Problem
Founders struggle to find the right peers. Cold DMs go unanswered. Slack communities are noisy. Swipe style networking apps surface irrelevant profiles. Advice often comes from people who have not operated at a similar stage.

## Solution
1. The founder chats with an AI concierge about what they are building and where they are stuck.
2. The concierge maintains a living identity profile used for matching.
3. The system surfaces a match teaser for free: why the pair fits and a description, without revealing the other person's name.
4. The founder can subscribe for $25/month to unlock the identity, message in the app, and start audio or video calls.

## Differentiation
- Prefer non competing founders so conversations stay useful and open
- No public feed and no profile gardening theater
- Paywall sits after value (teaser), not before the first experience
- One flat membership price

## Pricing and packaging
- Free: signup, concierge chat, match teaser
- Network Access: $25 USD per month
- Includes: unlock match identity, in app messaging, audio/video calls, continued concierge use
- Cancel anytime

## Technical notes (public)
- Web app at talkwithfounders.com
- Payments via Stripe Checkout and Customer Portal
- Authenticated product lives under /app (not intended for search indexing)

## FAQ
Q: Do I pay before I see value?
A: No. Concierge and match teaser are free. Pay to reveal the name and talk.

Q: How does matching work?
A: The concierge builds a living profile from chat, then matches against the network with a preference for non competing peers.

Q: What does it cost?
A: $25/month flat. Cancel anytime.

Q: Will I get matched with a competitor?
A: Matching prefers non competing founders and deprioritizes direct competitors.

## Brand
- Name: Talk With Founders
- Tone: direct, founder to founder, no hype theater
- Primary CTA: Find My Match / Get started
- Site: https://talkwithfounders.com/